All the minors from CMD
All the minors from CMD Leeuwarden
Survey of the CMD Degree course and all the minors from CMD

Introduction

With its innovative educational concept and its advanced Multimedia technology and techniques the department of Communication and Multimedia Design occupies a unique position within NHL University.
Our mission is to encourage motivated students and people from industrial and civil service organizations to come together and develop their talents, creating multimedia solutions for communication problems in an inspiring, dynamic environment. Our students will get hands-on experience in any of a great many projects, gain knowledge of the industry and develop a network for future career opportunities. As bachelors of Multimedia our graduates will find employment in a great number of organizations both commercial and non-profit; or they may start their own enterprise.
Game design being one of its showpieces the department has now established a lectorate in serious gaming; in addition, it has, together with partners from the industry, set up Gameship. Here state-of-the-art technology, top experts from publishing firms, animation and gamemaking studios, and students will combine to develop and produce serious games.
Currently the department is preparing to launch an International Master Program in Game design.

Communication and Multimedia Design: An Overview

The Communication & Multimedia Design Degree Programme is a 4-year professional education program leading to a Bachelor of Multimedia diploma. The programme consists of a propedeutic year (60 EC) and a post-propedeutic phase (3 years, 180 EC, encompassing minors, industrial placement and graduation project). Its unique character expresses itself in a novel approach towards teaching and learning in which competencies, self-directed learning and professional practice are key concepts.

Educational concept
• A competency is the personal ability thanks to which a professional is demonstrably capable of performing professional tasks adequately, on a bachelor level
• Self-directed learning assigns to the student himself primary responsibility for planning, implementing and evaluating his learning process
• Teachers play effective roles as coaches, in dialogues with learners, in securing resources, evaluating outcomes, and promoting critical thinking
• Individualized study-options offer students the possibility of creating their own study path.
• Professional practice is used both as an example and a real working environment.

Knowledge Centre Multimedia
The link between the CMD department and external clients (enterprises, institutions, government services etc.). Students work continually at projects for external clients. Examples of products are: 3D animation films, 3D visualizations, videoclips, documentaries, websites, games

Minors
In the post-propedeutic phase education has been organized into minors. Students must declare 4 minors, one of which may be a ‘shopminor’ (a course offering from another department, or university). Possibilities are: 3D visualization, Concepting, Cross media, Education & Multimedia, Game design, The Next Web, Entrepreneurship, Art ‘n’ Sound, Multimedia Ad Agency.

Showpieces
Two programs the department is particularly proud of are 3-D visualization and Game design. With these it has attracted national and international attention. Very successful products were: Mata Hari, (a 3-D animation for the city of Leeuwarden), The Engine Room (a real time 3-D visualization for a Norwegian Client)


Description of the Minors


Since you may be planning to spend a semester or more as an exchange student at the Dept of Communication and Multimedia Design here are some things you should know:

Communication and Multimedia Design is a young and dynamic department (established in 2001) and has in the past years, already grown to a sizeable 850 students plus 50 staff. Here at CMD you will find state-of-the-art facilities and an exciting, innovative learning environment. You will be offered opportunities to hone your skills and develop new ones in domains belonging to Multimedia; in addition you will acquaint yourself with professional practices through contact with real-life clients.

At CMD the educational approach is through projects and based on the gaining of competencies, rather than swotting for exams. You will not have to sit tests: instead you will be assessed, either individually or in a small group.

After the first year, projects mostly fall within the sphere of one of nine minors: Education and Multimedia, 3D-visualization, Game Design, Entrepreneurship, Rich Internet Applications, Concepting, Cross-Media, Art ‘n’ Sound, Multimedia Ad Agency . Successful completion of a minor will yield 30 EC. Click on a minor to find out more.

Participation in a minor can be achieved by digital enrolment. Click on the link and put down your name for the minor of your choice.

Minor 1: Art ‘n’ Sound (THIS MINOR IS ALWAYS IN ENGLISH!)

Would you like to learn how to produce a jaw-dropping art and sound event?
Are you interested in what makes an interactive video work?
Would you like to explore the elements which determine the success of a vodcast?
Would you like to know how Mozart overcame his composer’s block?
And are you prepared to learn all this in an all-English environment?
Then this minor might be just what you’re looking for.

Together with talented fellow-students you’ll be working on a perfect integration of design and audio elements to produce a work of art fit to be shown at exhibitions, events, in real life or on the internet.

You’ll need to have some (basic) skills already in visual- and/or sound design. And lots of creative talent. And, perhaps most important of all, the will and enthusiasm to overcome all the problems and pitfalls that are a creative artist’s lot.
If this description fits you then here’ s what you’ll learn:
* How to kick-start your creativity
* How to collaborate in a group consisting of visual design- and sound specialists
* How to merge sound and visuals into an end-product that is more than the sum of its constituent parts.

More specifically you may work on:
* Composing, Recording, Producing, Mixing, editing, mastering
and/or
* Storyboarding, Scriptwriting, Filming, Editing

Imagine the fun you will have learning the tricks of a trade that already engages the most creative talents, and pouring all your own artistic skills into a dazzling production that’ll boost your portfolio no end.
The student who wishes to join should be:
- an impassioned graphic designer with a strong affinity for audio in combination with multimedia, who has built up an above-average portfolio or
- a sound designer with extensive musical knowledge who, apart from being able to work with various music-software applications, is also at home in the designing side of things.

From the second year onwards students of Communication & Multimedia Design (or students from abroad) may join the minor. In real-life projects students work on the developing of campaigns with the focus on Art, Sound and Design.
This minor is offered twice a year: in September and in February for the duration of 1 semester (20 weeks).
During this period students may gain +/- 30 EC.
No doubt you’ll wish to know more so detailed information can be obtained from Gerjan Kelder email:
Gerjan Kelder (kelder@.nhl.nl)


Minor 2: 3D visualization (THIS MINOR IS IN ENGLISH ON REQUEST)

Target group: students from Communication and Multimedia Design, from Domotics , Informatics, Marketing and Communication, School of the Built Environment, and students from abroad.
You will work in project groups with students from CMD but also other departments from in- and outside the NHL. Lectures and workshops will, whenever necessary, be presented in English and the sessions with your project group will also be conducted in English.

Objective: to work, within dedicated projects, on specific assignments from external clients. Examples are:
• Spatial visualization SPACEDESIGN
• 3D architecture visualization where you will work closely together with the client
• Visualizing historical or futuristic objects, images and/or processes
• 3D animation film (TV and/or festivals)
• Production and post-production in graduation assignments by CMD students
• Showportfolio

Setup: students can enter on any one of the three levels: basic, advanced, expert

Work modes: guest-lectures, workshops, consultations, projects, visiting events, excursions

Assessment: at the intake session a personal learning route will be outlined. Progress will be evaluated by means of a portfolio (e.g. a weblog and video report) which should include a self-reflection report. In addition we will require you to participate in peer-assessments. And last but not least, any end-products will play their part in the assessment.

Organization: each student will devote the first 4 weeks of the semester to mastering the basics of 3-D Image production. Instruction sessions and tutorials will be provided. The same 4 weeks will be used for the composing of groups and the analysing of the assignments.
There will be a briefing session with the client.
The workshops and lectures will be tailored to the line of production.
Professionals in the field both home-grown and from abroad will be giving workshops and lectures. In addition excursions and work visits will be organized to various companies and 3D studios such as Motion capture, Studio MOTEK.
Assignments in case: NHL unilocation visualization, historical HCL new multimedia exhibition, domotics light simulation, 3D visualization of Frisian landscape, graduation projects, 3D animation film (Holland animation festival)

Credits: 30 EC

Minor 3: Transmedia Storytelling (THIS MINOR IS IN ENGLISH ON REQUEST)

Target group: students from Communication and Multimedia Design, any other students (also from abroad) willing to work in multidisciplinary projects dealing with new technologies and interested in the theoretical background of cross-media and what it takes to bring it about.
You will work in project groups with students from CMD but also other departments from in- and outside the NHL. Lectures and workshops will, if necessary, be presented in English and the sessions with your project group will also be conducted in English.
What we expect from you is lots of dedication with a flexible approach to availability. This is not a 9 to 5 project: due to the different deadlines you will be required to go the extra mile if the need arises.
The minor Cross-media offers you multidirectional routes on different levels. Whether you are interested in camera work, editing, audio, programming, streaming media, database programming, or would prefer marketing, public relations and management; you can either join the platform as a rooky and gain experience that way, or you could enter on a more experienced level expanding and deepening your expertise as you go. For the latter group, too, this minor will prove to be very interesting.

Objective: to work as a team for 5 months on the Cross-media platform. You will be making television broadcasts/ internet television to be aired on television, Internet and UMTS (mobile phone). Occasionally you’ll be making programs for third parties. You will pass through all the stages necessary for bringing about a television broadcast, managing the website, and maintaining the broadcast corporation; you yourself, together with your fellow-students, will determine what items you will be producing.

Setup: students can enter on any one of the three levels: basic, advanced, expert

Work modes: guest-lectures, workshops, consultations, practical assignments, collaboration with third parties

Assessment: Every 5 weeks, each deadline will be followed by a peer evaluation. Halfway through the minor the first assessment will take place. This half-term assessment will help you get more grip on your focus and develop understanding of your learning curve. Results from available peer evaluations will be used in this half-term assessment. At the conclusion of the minor there will be another assessment.
Organization: at the intake session you will, together with the supervisor, outline a personal target profile for the minor. This profile will define your part in the activities within the minor. Currently there are two cross-media programs on the platform www.mjuks.nl., i.e. an E-sports/gameshow and a magazine called Mjuks Happens. You will be working in accordance with the official company structure with an editor in chief, production manager etc. Maybe you have the skills to become one of the program managers?
Every 5 weeks there will be a television broadcast of the cross-media content you created together with your team.

Credits: 30 EC

Minor 4: Game Design (THIS MINOR IS IN ENGLISH ON REQUEST)

Target group: students from Communication and Multimedia Design, any other students (also from abroad) willing to work in multidisciplinary projects and interested in the theoretical background of computer games and what it takes to bring them about.
You will work in project groups with students from CMD but also other departments from in- and outside the NHL. Lectures and workshops will, if necessary, be presented in English and the sessions with your project group will also be conducted in English.
The minor Games Design offers you multidirectional routes on different levels. If you are interested in 3D-graphics or interaction design, but you lack the necessary experience, you may enter the minor on a basic level expanding and deepening your expertise as you go. Individuals with lots of experience but interested in a different side of Multimedia, e.g. audio or management will, too, find this minor a highly rewarding excursion.

Objective: to work for 5 months on designing a game. You will pass through all the stages necessary for creating a computer game; you yourself, together with your fellow-students, will determine what kind of game you will be designing.

Setup: students can enter on any one of the three levels: basic, advanced, expert

Work modes: guest-lectures, workshops, consultations, practical assignments, collaboration with third parties

Assessment: At the intake session a personal learning route will be outlined. Progress will be evaluated by means of a group assessment using a Game Design Document, written by the group itself, as proof. In addition we will require you to participoate in peer-assessments. And last but not least, any end-products will play their part in the assessment.

Organization: at the intake session you will, together with the supervisor, outline a personal target profile for the minor. This profile will define your part in the activities within the minor.
Within the minor you can then participate in game-design devoted classes to help you reach your personal targets.

Credits: 30 EC


Minor 5: The next web
THIS MINOR IS ONLY IN ENGLISH WHEN A MINIMUM OF 3 INTERNATIONAL STUDENTS ATTEND!!!

Target group: students from Communication and Multimedia Design eager to work with new technologies and new insights in the field of website design. Innovation and flexibility are keywords.

Objective: During this minor we will to design and develop applications that are “sociable”.
Your average website offers hardly any interaction between provider and visitor. With the aid of hyperlinks the visitor selects the pages he wishes to visit, whereupon the provider determines what the visitor gets to see. The visitor himself has little or no say in the matter.
The last few years have witnessed a growing trend to create more user involvement in websites by means of e.g. tagging, wikis and blogs. This trend has been dubbed Web 2.0.
A website designed as Rich Internet Application is different from others in that it characteristically makes use of the visitors’ constructing and classifying powers. The focus is on the user and his potential. The architecture features the use of new technologies on the browser side such as Flex and Ajax.

Setup: Students can enter on any one of the three levels: basic, advanced, expert

Work modes: guest lectures, workshops, consultations, project work on an external assignment

Assessment: At the intake session a personal learning route will be outlined. Progress will be evaluated by means of a weblog which should include a self-reflection report; in addition we will require you to participate in peer-assessments. Any end-products will be evaluated at the end presentation for the client

Organization: the focal point in the minor will be a problem brought in by a real client. During the minor a solution will be found and designed for this client’s problem. At the same time all students will collaborate towards creating a collective knowledge bank. This will come about by giving presentations to each other on relevant subjects and by inviting guest lecturers.
.
Credits: 30 EC


Minor 6: Entrepreneurship

!!!!!!THIS MINOR IS ONLY IN ENGLISH IN THE FALL SEMESTER (AND ON REQUEST)!!!!!
Target group: students from Communication and Multimedia Design with vague, or concrete plans to become entrepreneurs. Students eager to acquaint themselves with the hows and whys, the dos and don’ts in industrial life are also welcome..
Are you unsure whether you really want, of have the nerve, to join? Just do it! You have nothing to lose in this semester and afterwards, if you want to, you can just stop. You’ll learn a lot anyway, and chances are you’ll want to continue.

Objective: To have students discover for themselves the full spectrum of entrepreneurship under the supervision of professionals with loads of practical experience, and to have great fun in the process.

Setup: students can enter on any one of the three levels: basic, advanced, expert. By the end of the minor some of you will have started their own business, others will have decided entrepreneurship is not their cup of tea. Students who already had a business at the start of the minor will have further professionalized it.

Work modes: guest-lectures, workshops, consultations, practical assignments, role-playing.

Assessment: at the intake session a personal learning route will be outlined. Progress will be evaluated by means of a portfolio (e.g. a weblog and video report) which should include a self-reflection report. In addition we will require you to participate in peer-assessments. You will have ample opportunity to demonstrate your multimedia skills

Organization: every week you will be assigned the task of researching or organizing a specific aspect of entrepreneurship. This may vary from drawing up a business plan, to developing your own house style, from making a promo-film to drawing up a contract, from attending a multimedia fair to estimating returns, from optimizing your portfolio to making a pitch.
Students will be coached by teachers and external specialists such as a bookkeeper, a lawyer, a banker, an expert on grant schemes, a representative from the Chamber of Commerce etc.
In addition, CMD alumni owning a business will come and share their experiences with you and answer all your questions.
The assignments’ results will be presented to each other on a weekly basis, so as to profit from each other’s experiences. Originality, humour, spunk, enthusiasm and quality will be rewarded.
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Credits: 30 EC and maybe even a couple of thousand Euro as starting capital. You will get a chance to promote your plans or your business in the presence of investors and other interested parties. Also we will help you acquire assignments.



Minor 7: Concepting

!!!THIS MINOR IS NOT IN ENGLISH!!!!

Target group: 2nd, 3rd and 4th year students from CMD, other departments and from abroad.
If you have an inquiring mind and are ready to take on challenges both on your own and in a team; if you like the idea of working with people from different disciplines, inventing innovative concepts and implementing them through prototypes, visualizations and recommendations; if all this appeals to you, you are welcome to join this minor.
We expect lots of enthusiasm, commitment and flexibility, letting go of existing frameworks. Thinking out of the box will be the order of the day.

Objective: To work for twenty weeks in a team on innovative ideas for enterprises, provincial authorities and organizations in Friesland

Setup: students can enter on any one of the three levels: basic, advanced, expert.

Work modes: lectures, guest-lectures, workshops, consultations, practical assignments, collaborating with third parties

Assessment: At the intake session a personal learning route will be outlined. Progress will be evaluated by means of a portfolio which should include a self-reflection report. In addition we will require you to participate in peer-assessments. The minor will be concluded with a presentation of both the process and the product.

Organization: After having enrolled you will be invited to an intake interview with the supervising teachers, together with whom you will outline a personal target profile for the minor. This profile will define your part in the activities within the minor.
Initially the focus will be on providing yourself with a broad basis of information necessary in order to proceed from vision to innovation. Together with your project team you will, through research, interviews, lectures and workshops, gain insight in Friesland’s socio-economic position; thus enabling extrapolation towards the future.
This is the starting point from which you will invent possible solutions and experiments for the future. The field being wide you and your team will have to select a focus of interest. Possibilities are: multimedia and social environment, multimedia and culture, multimedia and health, multimedia and education, multimedia and communication. In addition you might consider architecture, infrastructure, information technology, all this dependent on the projects that will be offered or generated.
Experts from the industries, policy-making officials and artists will be invited to form think-tanks with the students; these think-tanks will convene a number of times for mutual inspiration purposes.
At the close of the minor results and recommendations will be presented in various ways to interested parties. An event fitting the innovative concepts will be designed, developed and staged by the project teams.

Credits: 30 EC


Minor 8: Serious Media

!!!THIS MINOR IS NOT IN ENGLISH!!!!


Target group: students from Communication and Multimedia Design, students from Education and Communication, any other students (including those from abroad) interested in developing educational applications.
How can one, on the basis of an educational framework, exploit the benefits of multimedia in order to support and advance the learning process of a specific target group?

Objective: to develop, within dedicated projects, specific educational applications for an external client. The work will be multidisciplinary, i.e. students (from CMD but also from Education and Communication, from other institutes or even from abroad) will team up to form groups working on aspects such as analysis, design, didactics, multimedia, building and testing of the educational application. Whenever necessary lectures and consultations will be given in English. The focus is on learning by collaborating. The end-product is meant to be actually employed in an educational environment. Possible clients are: Schools, Publishing firms and various Institutes of Education.

Setup: students can enter on any one of the three levels: basic, advanced, expert

Work modes: guest-lectures, workshops, consultations, projects, literature- and practice research

Assessment: at the intake session a personal learning route will be outlined. Progress will be evaluated by means of a portfolio (e.g. a weblog and video report) which should include a self-reflection report. In addition we will require you to participate in peer-assessments. And last but not least, the end-product based on an educational framework will play its part in the assessment.

Organization: during the semester you will work on one or more projects. In developing educational applications you will have to study in depth a number of educational aspects by performing literature- and professional practices research, attending guest lectures and taking part in workshops. You will acquaint yourself with different software-development tools for producing educational applications. Various teachers will make themselves available to you for consultationing. You will be assigned a tutor with whom you will have weekly meetings. In addition, there will be regular sessions in which all project groups will provide updates on the project’s progress and, if necessary, supply each other with bits of advice.

Credits: 30 EC



Minor 9: Multimedia Ad Agency.


!!!!!!THIS MINOR IS ONLY IN ENGLISH IN THE SPRING SEMESTER!!!!!

From the second year onwards students of Communication & Multimedia Design (or students from abroad) may join the minor Multimedia Ad Agency. In real-life projects students work on the developing of campaigns with the focus on advertising, marketing and designing. Of course the application of multimedia solutions plays a central part; in addition, attention is paid to printed material, packaging and DeskTop Publishing.

This minor is offered twice a year: in September and in February for the duration of 1 semester (20 weeks). During this period students may gain +/- 30 EC.
A brief enumeration of possible specializations:
• Art direction, Design, Corporate style development, Typography, LogoDesign
• Video, Motion graphics, Animation
• Packiaging, Brochures, Prepress
• Copywriting, Press releases, Web editing
• Viral campaigns, Guerilla marketing, SEO (Search engine optimization)

No specific pre-knowledge is required, but affinity with advertising and designing is considered an advantage. Should the minor attract (too) great a number of applicants, students might be invited for an interview and a portfolio presentation.

Besides the normal lectures, guest lecturers from the field are invited to speak on a regular basis. In addition sharing knowledge plays an important part in the minor: students assist and learn from each other. Therefore knowledge and proficiency in minimally one of the tools and skills mentioned below is recommended (but not obligatory):
Tools: Adobe Illustrator, Photoshop, InDesign, Flash, Google AdWords/Analytics
Skills: Designing, copywriting, project management, (new) marketing methods, English